Research and Planning: Demographic and Psychographic

In order to advertise music by Alt-J i need to ensure that i know the correct audience for them, to do this i am going to research the demographic and psychographic information

Demographic: This is quantitative data, this includes thing such as;

• Total size
• Gender
• Geographic distribution
• Age
• Household composition
• Education level

Psychographic: this is qualitative data, this includes things such as:

• Magazine preference
• Food preference
• Activity level
• Hobbies
• Sports and teams followed

Research and Planning: Alt-J mood Board

Research and planning: Final artist choice: Alt-J