Research and Planning: Music Videos

In our research we have been looking at various music videos as a way to promote an artist, below are some of my favourite music videos.

Alt-J - Fitzpleasure, Breezeblocks 

I picked these 2 videos as they are both intriguing to watch, 'Fitzpleasure' confuses the audience in a disturbing manner which makes you want to watch it more, this is a good way to promote the artist as they often want to explore reasons for this, 'Breezeblocks' is my favourite out of the two because I feel that it shows a dramatic story just by playing the clip backwards, it also creates suspense as you want to know how it all started, I also like how the song is in time with various movements that are included in the clip, this is something i would like to experiment with when creating my own music video

Arctic Monkeys - When The Sun Goes Down, Fluorescent Adolescent

I picked these videos as they both tell a story which makes the audience want to watch the video, 'When the sun goes down' is my favourite of the two because I feel that the story is more relevant to the song which helps the audience have a more emotional connection with both the song and the video, I also like how each lyric is relevant to the playing scene so the song becomes more of a narration, 'Fluorescent Adolescent' also tells a story, but this time more irrelevant to the lyrics which in my opinion makes it more interesting because it makes you look for some sort of link, I like how the band members are used in this video as the clowns and I feel that this also helps to promote the band as having a fun, laid back side, i like the idea of creating a fun-themed video

The White Stripes - Fell In Love With A Girl

I picked this video as another one of my favourites because I like the look of stop animation, I feel that it is a very creative method to use, I also like how the Lego is used to show the band members and this clearly shows that skill and time have been put into making this video, by showing the band members i feel that this promotes the band well, however it's still somewhat irrelevant to the lyrics

Bon Iver - Wash, Holocene

I absolutely love all of the videos by Bon Iver because I feel that they somehow make us appreciate nature with a mellow tone and calm imagery. I like 'wash' because it is a continuous take and I feel that this makes the video appear somewhat realistic and yet you are captivated and have to watch on, Despite it still being slightly irrelevant to lyrics, out of these two videos my favourite is 'Holocene' because it tells a story and I feel that it really captures the beauty of nature with an element of fun. Both videos often have moments where sections are in time with a beat, but also ones which aren't in time, which i feel is a good technique to use as it allows time for us to focus of both the song being played and the film being used, I feel that if a song has a good video it is more likely to be remembered than one that doesn't so this makes it a very good way to promote an artist